While the idea of using a podcast to tell a story is nothing new as of late, they’re not being used internally at the enterprise level to bring customer stories to life. Yet what we find most intriguing about them is they lure the internal audiences that are typically the most difficult to acquire (decision makers, executives), simply because it frees them up to consume the content during timeslots where their eyes can be doing something else (e.g., driving, running, or yes – relaxing on a beach). Read on for a real world example!
Obsessed With Your Customers? Don't Forget Your Employees
Customers today are more empowered than ever. In response, companies are becoming more and more customer-focused. With so much attention going to the customer, we worry companies are missing the bigger picture. Unless you set your employees up for success, it doesn’t matter what you want to build for the customer; your employees won’t get you where you want to go. Read on to learn how companies can overcome this challenge!