Stop Solving the Wrong Problems
Most products, strategies, and startups fail because they’re built on shallow customer insight. We help you get it right from the start.
The Cost of Solving the Wrong Problem
95% of New Products Fail.
85% of Innovation Efforts Fall Short.
42% of Startups Fail.
The result? Wasted time | lost investment | organizational inertia | a lost sense of purpose | frustrated teams | change agent turnover | customer churn.
Solving the wrong problem isn’t just inefficient — it’s existential.
What’s Missing: Customer Insight That Actually Matters
We believe success starts with finding the right problems to solve. Without this foundation, even the best ideas can collapse.
What teams need to succeed:
Ask the right questions
Find the right problems
Drive employee engagement
Catalyze change agents
Mature insights practices & governance
When you get this right, you don’t just build — you build the right things.
What We Do (and Why It Works)
For over a decade, our Narrative Architecture™ has helped teams avoid wasted time, money, and morale by uncovering what actually matters before they build.
Voice Ladder: Ensuring we ask the right questions
Design Alchemy™: Surfacing the right problems
VoiceLogic™: Converting VOC into actionable assets
Insights Grid: Driving employee engagement
As a catalyst for empowering change agents and a framework for maturing insights governance, our Narrative Architecture is the heart and soul behind our ability to surface the problems that matter and generate insights that drive action.
Photo: Putting the Insights Grid into action with the Neogen team.
Our clients are change agents — visionary marketers, product leaders, CX/EX champions, founders, and forward-thinking executives who need bold truths to cut through the noise, challenge what their companies think they know, spark a fresh sense of purpose, and take action on what truly matters.
Clients & Partners
Clients: A selection of organizations directly engaging Storyline to power their insights, strategy, and transformation.
Partners: Featured teams engaging with our process through customer partnerships and cross-functional collaboration.
Why Leaders Choose Storyline
Caliber of Content
What we deliver:
Unmatched clarity, resonance, and emotional truth directly from your customers.
Why it matters:
This is the gold. The voice we help surface reignites the change agent’s purpose, inspires internal teams, and shields the initiative from corporate inertia. These are not just customer quotes—they’re clarity, alignment, and momentum.
Narrative Architecture
What we deliver:
A coherent, end-to-end story that organizes insights and reveals what truly matters most.
Why it matters:
Insights without structure are noise. Storyline’s narrative frameworks reveal what’s functional, strategic, and aspirational. They push companies beyond data points into meaning. This isn’t just a summary—it’s a playbook that changes how your company thinks and works.
Employee Engagement
What we deliver:
Genuine employee connection with insights by meeting people where they are.
Why it matters:
We inspire purpose, build alignment, and empower teams to act on what matters most. Storyline integrates with your teams to build belief, spark momentum, and make insight-driven transformation real.
What Clients Are Saying: